Edtech platform Practically raises $5 million for overseas expansion

Edtech platform, Practically has raised $5 million in a round led by NB Ventures (U.A.E) to expand in overseas markets.
“The current round of strategic fundraise will be leveraged to expand our operations across India, Middle East and SouthEast Asia,” Charu Noheria, cofounder & COO at Practically said.

She said the company was looking to revolutionize the education space and will focus on product development and technological innovation along with robust marketing efforts and hiring appropriate talent.

Noheria said the company has reached the milestone of 1.5 million downloads.
“Digital adoption and blended learning are the biggest trends in the ed tech space. With Practically app and Practically School Solution we are already ahead of the curve and are now focused on introducing more path breaking innovations to our app,” she said.

Practically claims to be the first and the only edtech company in the world to introduce the innovative feature – Scan Anything, which brings learning alive from books and everyday objects around us.

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“It can recognize pictures, questions, exercises, proofs etc., from textbooks, magazines, newspapers including capturing images of any surrounding objects and present linked curriculum learning information on the app for the learners to pick their learning journey and resolve doubts instantly,” Noheria explained.

Practically’s paid user growth has been 2x month on month for the last quarter, she said and this trend is expected to continue as the company eyes growth in its subscriber in India and the Middle East.

The company which started in Andhra Pradesh and Telangana is now scaling up at a pan India level.

“Outside India, the Middle East is our focus market as we have received very positive responses to our product and we will be partnering with many more schools there in 2021. We are also looking to move to another international market next year,” she said.

The near-term plan is also to expand into other English-speaking countries globally. In line with this the company is exploring partnerships in countries where there is a need for content in another language.

Other investors in the round included Earlsfield Capital (UK), Almoe Group of Companies (UAE) and Ncubate Capital (investment arm of The SAR Group).

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