Launched yesterday via Moda Operandi (just in time for holiday gifting!) is the J. Logan Home trunkshow, where you can find a collection of designer silk squares upholstering pillows, and logo towels wrapped around plush cubes—which make for the perfect Slim Aarons poolside moment. Speaking of Aarons, Horne’s business is headquartered in Palm Beach, where he does his sourcing and manufacturing. So where, exactly, does he find all his textile treasures? “Literally everywhere,” he says. “As every collector knows, the thrill of the hunt is the best part! The internet obviously makes the search global, and a lot of great pieces come from where you would expect: Japan, where the pieces can be formal or wild but are usually in really great condition, and France, where most of the things I’m looking for came from originally. But living in Florida might actually be the greatest advantage of all because it’s a vintage mecca.”
In this new collection, you’ll also discover tissue boxes and tiny ties, which Horne envisions as the ideal bookmark for the reader who has everything and, of course, prefers paperbacks to Kindles. The look is preppy and colorful and the irony of “upcycling” high-end scarves into luxury decor is not lost on Horne. “I always try to approach it with a sense of lightness and humor,” he says of his patchworking. “When you’ve seen as many scarves I have, you become fluent in the signatures of each house: Hermès does beautiful equestrian and nautical themes; Chanel scarves feature pearls and Gripoix jewelry; Gucci florals are exquisite; ’70s and ’80s Celine can be totally over-the-top chains or very bon chic, bon genre; YSL has many stripes and tiny geometric patterns. Knowing the codes makes it easier.”
After collecting, say, the perfect six textiles to cover a cube cushion, he sends everything off to his local manufacturer. “Florida has amazing professional craftspeople,” he says. Since launching his label this summer, he’s been able to locate everyone from seamstresses to upholsterers to framers who help him bring his vision to life. His artisan approach also informs his pricing. “My feeling is that ideally, sustainability isn’t just reusing something—it’s about creating something that is made well enough to last.”
How does one go from label launch to a Moda trunkshow in under a year? Well, it helps when Lauren Santo Domingo is a fan. (The two met whilst Horne was interning at Nina Ricci under Olivier Theyskens, the maker of LSD’s much-photographed wedding dress.) “What I have always loved about Logan is that he is completely authentic and 100% true to himself—a little bit fashion, a little bit fabulous,” says Santo Domingo. “Logan makes me laugh and everything he says is outrageous. I can’t get enough.”
Shop our edit here and the full collection on Moda Operandi, now.